Brand Strategy, Campaign Delivery, TV
Oliver's Travels TV
125%
Branded search volume rose by 125% post-launch.
204%
Website traffic increased by 204% month-on-month.
193%
Crucially, this growth was driven by quality and intent, with organic traffic up 193% and direct traffic up 154%.
The challenge
The challenge
Oliver’s Travels partnered with Accord to create a bold new creative direction for its 2025/26 marketing activity. While the brand had previously run TV campaigns, this was the first time it sought to develop a fully original concept designed to work cohesively across every channel, with the longevity to evolve over multiple seasons.
Built around the brand proposition ‘Why Do Ordinary?’, the campaign needed to celebrate Oliver’s Travels’ extraordinary portfolio of homes, strengthen brand recognition, and create a more distinctive and enduring creative identity capable of driving peak-season demand.
Oliver’s Travels partnered with Accord to create a bold new creative direction for its 2025/26 marketing activity. While the brand had previously run TV campaigns, this was the first time it sought to develop a fully original concept designed to work cohesively across every channel, with the longevity to evolve over multiple seasons.
Built around the brand proposition ‘Why Do Ordinary?’, the campaign needed to celebrate Oliver’s Travels’ extraordinary portfolio of homes, strengthen brand recognition, and create a more distinctive and enduring creative identity capable of driving peak-season demand.
Oliver’s Travels partnered with Accord to create a bold new creative direction for its 2025/26 marketing activity. While the brand had previously run TV campaigns, this was the first time it sought to develop a fully original concept designed to work cohesively across every channel, with the longevity to evolve over multiple seasons.
Built around the brand proposition ‘Why Do Ordinary?’, the campaign needed to celebrate Oliver’s Travels’ extraordinary portfolio of homes, strengthen brand recognition, and create a more distinctive and enduring creative identity capable of driving peak-season demand.
Creative execution
Creative execution
We anchored the creative in emotional truth. Everyone carries a unique vision of their ‘perfect’ escape - often shaped by quirks, nostalgia or long-held fantasies. By bringing these inner narratives to life, we created work that was not only aspirational but also relatable, distinctive, and memorable, giving Oliver’s Travels an unmistakably human tone of voice.
This insight fuelled the development of a witty, character-led TV campaign. Each execution centred on an individual’s highly specific wish list, culminating in the perfect Oliver’s Travels property. For example, John doesn’t just want to stay in a medieval castle - he wants one with a heated pool. This unexpected twist injected humour and charm, while subtly showcasing the breadth and uniqueness of their portfolio.
We anchored the creative in emotional truth. Everyone carries a unique vision of their ‘perfect’ escape - often shaped by quirks, nostalgia or long-held fantasies. By bringing these inner narratives to life, we created work that was not only aspirational but also relatable, distinctive, and memorable, giving Oliver’s Travels an unmistakably human tone of voice.
This insight fuelled the development of a witty, character-led TV campaign. Each execution centred on an individual’s highly specific wish list, culminating in the perfect Oliver’s Travels property. For example, John doesn’t just want to stay in a medieval castle - he wants one with a heated pool. This unexpected twist injected humour and charm, while subtly showcasing the breadth and uniqueness of their portfolio.
We anchored the creative in emotional truth. Everyone carries a unique vision of their ‘perfect’ escape - often shaped by quirks, nostalgia or long-held fantasies. By bringing these inner narratives to life, we created work that was not only aspirational but also relatable, distinctive, and memorable, giving Oliver’s Travels an unmistakably human tone of voice.
This insight fuelled the development of a witty, character-led TV campaign. Each execution centred on an individual’s highly specific wish list, culminating in the perfect Oliver’s Travels property. For example, John doesn’t just want to stay in a medieval castle - he wants one with a heated pool. This unexpected twist injected humour and charm, while subtly showcasing the breadth and uniqueness of their portfolio.
The impact
The impact
The campaign significantly outperformed expectations, delivering exceptional gains across brand awareness, traffic quality and high-intent engagement.
Branded search volume rose by 125% post-launch.
Website traffic increased by 204% month-on-month.
Crucially, this growth was driven by quality and intent, with organic traffic up 193% and direct traffic up 154%.
Booking Enquiry Form submissions increased by 282%.
This campaign not only elevated perception but also drove meaningful, measurable business growth at speed.
The campaign significantly outperformed expectations, delivering exceptional gains across brand awareness, traffic quality and high-intent engagement.
Branded search volume rose by 125% post-launch.
Website traffic increased by 204% month-on-month.
Crucially, this growth was driven by quality and intent, with organic traffic up 193% and direct traffic up 154%.
Booking Enquiry Form submissions increased by 282%.
This campaign not only elevated perception but also drove meaningful, measurable business growth at speed.
The campaign significantly outperformed expectations, delivering exceptional gains across brand awareness, traffic quality and high-intent engagement.
Branded search volume rose by 125% post-launch.
Website traffic increased by 204% month-on-month.
Crucially, this growth was driven by quality and intent, with organic traffic up 193% and direct traffic up 154%.
Booking Enquiry Form submissions increased by 282%.
This campaign not only elevated perception but also drove meaningful, measurable business growth at speed.
See more
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Assume nothing.
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST
South-West
The Node, 1 Enterprise Road,
Roundswell Barnstaple,
Devon EX31 3YB
All enquiries
020 7271 2481