Fred. Olsen Cruise Lines - Our work - Accord Marketing

Campaign Delivery, Social, Print, OOH, Radio, Video

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Fred. Olsen Cruise Lines is a brand steeped in heritage and guided by purpose. Founded in 1848 in Hvitsten, Norway, by the Olsen brothers, the company has evolved through five generations of family ownership. Today, Fred. Olsen continues to offer something truly distinct in the cruise sector: small-ship journeys designed for cultural enrichment, authentic discovery, and meaningful connection to the world.

Fred. Olsen Cruise Lines is a brand steeped in heritage and guided by purpose. Founded in 1848 in Hvitsten, Norway, by the Olsen brothers, the company has evolved through five generations of family ownership. Today, Fred. Olsen continues to offer something truly distinct in the cruise sector: small-ship journeys designed for cultural enrichment, authentic discovery, and meaningful connection to the world.

Fred. Olsen Cruise Lines is a brand steeped in heritage and guided by purpose. Founded in 1848 in Hvitsten, Norway, by the Olsen brothers, the company has evolved through five generations of family ownership. Today, Fred. Olsen continues to offer something truly distinct in the cruise sector: small-ship journeys designed for cultural enrichment, authentic discovery, and meaningful connection to the world.

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01

The challenge

The challenge

Fred. Olsen needed to boost brand presence, drive direct bookings, and strengthen customer engagement in a competitive cruise market, while continuously tracking KPIs to maximise ROI.

Fred. Olsen needed to boost brand presence, drive direct bookings, and strengthen customer engagement in a competitive cruise market, while continuously tracking KPIs to maximise ROI.

Fred. Olsen needed to boost brand presence, drive direct bookings, and strengthen customer engagement in a competitive cruise market, while continuously tracking KPIs to maximise ROI.

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02

The solution

The solution

A research-led, full-funnel strategy targeted
high-value prospects through:

Awareness: Multi-channel campaigns (broadcast, video, audio, digital) for visibility.
Consideration: Social, search, press, and email nurtured engagement and captured data.
Booking: Direct response offers and incentives focused on growing the ‘New to Fred’ audience.

A research-led, full-funnel strategy targeted
high-value prospects through:

Awareness: Multi-channel campaigns (broadcast, video, audio, digital) for visibility.
Consideration: Social, search, press, and email nurtured engagement and captured data.
Booking: Direct response offers and incentives focused on growing the ‘New to Fred’ audience.

A research-led, full-funnel strategy targeted
high-value prospects through:

Awareness: Multi-channel campaigns (broadcast, video, audio, digital) for visibility.
Consideration: Social, search, press, and email nurtured engagement and captured data.
Booking: Direct response offers and incentives focused on growing the ‘New to Fred’ audience.

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

“Accord is a fantastic partner, excelling in media strategy, buying, and performance marketing. Our first campaign with them drove record brand searches and exceeded sales targets. Their managed digital channels have seen exponential growth, and they bring challenge, insight, and fun to every project.”

“Accord is a fantastic partner, excelling in media strategy, buying, and performance marketing. Our first campaign with them drove record brand searches and exceeded sales targets. Their managed digital channels have seen exponential growth, and they bring challenge, insight, and fun to every project.”

Sonia Holman, E-Commerce & Marketing Director

Sonia Holman, E-Commerce & Marketing Director

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London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.

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Working at Accord

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 72712481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.