Sandals OOH - Our work - Accord Marketing

Campaign Delivery, OOH

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Sandals Resorts is a globally recognised travel brand renowned for its luxurious, all-inclusive, adults-only escapes across the Caribbean. With over four decades of hospitality experience, Sandals has redefined the all-inclusive model by establishing a reputation for premium service, incredible locations and romantic settings designed to delight couples seeking more than just a holiday.

The challenge

With Sandals positioned as a key partner at Kew The Music, a prestigious week-long concert series set within Kew Gardens, the ambition was to extend impact beyond the event itself - driving not just awareness, but meaningful consideration and a seamless connection between media exposure and live brand experience.

the breakthrough

A Richmond Station takeover emerged as the stand-out solution: a bold, high-impact canvas that could bring Sandals’ refreshed brand identity to life at scale. More than a media placement, it reimagined the commuter environment, transforming a functional space into an immersive, sensorial environment that evoked the warmth, romance and escapism of the Caribbean.

With 10.3% of attendees residing locally and 44% travelling by train, the campaign reached audiences at a decisive point in their journey - when mindsets were open, excitement was building, and brand messages could resonate most powerfully. By uniting context, creativity and timing, the takeover didn’t just support the event; it became an integral part of the experience itself.

The impact

By transforming a major commuter gateway into a luxury brand experience, Sandals’ largest-ever out-of-home execution successfully moved audiences from visibility to intent, proving the power of context-led, experience-driven media.

+43% increase in branded search demand during the campaign period.
Awareness among the 55+ audience rose from 77% to 81%, with a +5% point uplift in consideration.
Social amplification extended impact beyond OOH, with an Instagram Reel delivering a 1.45% engagement rate, over seven times higher than benchmark performance.

+43% increase in branded search demand during the campaign period.
Awareness among the 55+ audience rose from 77% to 81%, with a +5% point uplift in consideration.
Social amplification extended impact beyond OOH, with an Instagram Reel delivering a 1.45% engagement rate, over seven times higher than benchmark performance.

+43% increase in branded search demand during the campaign period.
Awareness among the 55+ audience rose from 77% to 81%, with a +5% point uplift in consideration.
Social amplification extended impact beyond OOH, with an Instagram Reel delivering a 1.45% engagement rate, over seven times higher than benchmark performance.

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Assume nothing.

Assume nothing.

Assume nothing.