Focus Travel Partnership - Our work - Accord Marketing

Creative Development, Campaign Delivery, Print

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Focus Travel Partnership is the UK’s leading business travel consortium, supporting more than 48 independent Travel Management Companies with negotiated rates, cutting-edge technology, and shared expertise. Its annual conferences are cornerstone events - moments to unite the partnership, showcase innovation, and inspire future growth.

In 2025, Focus delivered two flagship events that demanded both creative distinction and cohesive brand integrity. The brief was simple: we were tasked with delivering:

Personalisation: Designs tailored to the spirit and purpose of each event.

Professionalism: High-quality execution across all touchpoints.

Creativity: Bold concepts that enhanced the overall attendee experience.

Focus Travel Partnership is the UK’s leading business travel consortium, supporting more than 48 independent Travel Management Companies with negotiated rates, cutting-edge technology, and shared expertise. Its annual conferences are cornerstone events - moments to unite the partnership, showcase innovation, and inspire future growth.

In 2025, Focus delivered two flagship events that demanded both creative distinction and cohesive brand integrity. The brief was simple: we were tasked with delivering:

Personalisation: Designs tailored to the spirit and purpose of each event.

Professionalism: High-quality execution across all touchpoints.

Creativity: Bold concepts that enhanced the overall attendee experience.

Focus Travel Partnership is the UK’s leading business travel consortium, supporting more than 48 independent Travel Management Companies with negotiated rates, cutting-edge technology, and shared expertise. Its annual conferences are cornerstone events - moments to unite the partnership, showcase innovation, and inspire future growth.

In 2025, Focus delivered two flagship events that demanded both creative distinction and cohesive brand integrity. The brief was simple: we were tasked with delivering:

Personalisation: Designs tailored to the spirit and purpose of each event.

Professionalism: High-quality execution across all touchpoints.

Creativity: Bold concepts that enhanced the overall attendee experience.

01

01

The challenge

The challenge

Each event served a different purpose and audience, yet both required an elevated visual identity - something memorable, immersive, and unmistakably ‘Focus’.

Each event served a different purpose and audience, yet both required an elevated visual identity - something memorable, immersive, and unmistakably ‘Focus’.

Each event served a different purpose and audience, yet both required an elevated visual identity - something memorable, immersive, and unmistakably ‘Focus’.

02

02

Champs 20th Anniversary

Champs 20th Anniversary

Set at the iconic St George’s Park, the home of English football excellence, this milestone celebration needed a bold visual language that honoured two decades of achievement while capturing the energy, pride, and progression of the Focus network.

We developed a dynamic, celebratory visual concept centred around progression, movement, and legacy. The creative direction combined premium metallic tones with bold typography, producing a look that felt both prestigious and energetic.

This identity was applied across a full suite of event collateral, including:

Large-format stage and LED backdrop designs.
Wayfinding and environmental signage.
Printed event programmes and welcome materials.
Presentation templates and digital assets for partner use.

Set at the iconic St George’s Park, the home of English football excellence, this milestone celebration needed a bold visual language that honoured two decades of achievement while capturing the energy, pride, and progression of the Focus network.

We developed a dynamic, celebratory visual concept centred around progression, movement, and legacy. The creative direction combined premium metallic tones with bold typography, producing a look that felt both prestigious and energetic.

This identity was applied across a full suite of event collateral, including:

Large-format stage and LED backdrop designs.
Wayfinding and environmental signage.
Printed event programmes and welcome materials.
Presentation templates and digital assets for partner use.

Set at the iconic St George’s Park, the home of English football excellence, this milestone celebration needed a bold visual language that honoured two decades of achievement while capturing the energy, pride, and progression of the Focus network.

We developed a dynamic, celebratory visual concept centred around progression, movement, and legacy. The creative direction combined premium metallic tones with bold typography, producing a look that felt both prestigious and energetic.

This identity was applied across a full suite of event collateral, including:

Large-format stage and LED backdrop designs.
Wayfinding and environmental signage.
Printed event programmes and welcome materials.
Presentation templates and digital assets for partner use.

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

Vine leaf

Vine leaf

Vine leaf

03

03

Come Together Conference

Come Together Conference

Hosted in Liverpool, a city synonymous with music and culture, this partner-focused event needed a creative identity that paid homage to its legendary musical roots without becoming a pastiche - balancing subtle nostalgia with modern corporate design.

We took inspiration from the city’s unmistakable musical heritage - rhythmic patterns, retro-modern colour palettes, and subtle graphic cues. These elements informed the creative direction across:

Social media graphics and promotional artwork.
On-site visuals and large-format displays.
Printed delegate materials and session branding.
Digital templates for presentations and announcements.

The design blended personality with professionalism, creating a warm, immersive environment that resonated with attendees.

Together, these two events demonstrate how strategic, well-crafted design can deepen engagement, elevate brand perception, and bring major corporate gatherings to life.

Hosted in Liverpool, a city synonymous with music and culture, this partner-focused event needed a creative identity that paid homage to its legendary musical roots without becoming a pastiche - balancing subtle nostalgia with modern corporate design.

We took inspiration from the city’s unmistakable musical heritage - rhythmic patterns, retro-modern colour palettes, and subtle graphic cues. These elements informed the creative direction across:

Social media graphics and promotional artwork.
On-site visuals and large-format displays.
Printed delegate materials and session branding.
Digital templates for presentations and announcements.

The design blended personality with professionalism, creating a warm, immersive environment that resonated with attendees.

Together, these two events demonstrate how strategic, well-crafted design can deepen engagement, elevate brand perception, and bring major corporate gatherings to life.

Hosted in Liverpool, a city synonymous with music and culture, this partner-focused event needed a creative identity that paid homage to its legendary musical roots without becoming a pastiche - balancing subtle nostalgia with modern corporate design.

We took inspiration from the city’s unmistakable musical heritage - rhythmic patterns, retro-modern colour palettes, and subtle graphic cues. These elements informed the creative direction across:

Social media graphics and promotional artwork.
On-site visuals and large-format displays.
Printed delegate materials and session branding.
Digital templates for presentations and announcements.

The design blended personality with professionalism, creating a warm, immersive environment that resonated with attendees.

Together, these two events demonstrate how strategic, well-crafted design can deepen engagement, elevate brand perception, and bring major corporate gatherings to life.

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Devon EX31 3YB.

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London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

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Working at Accord

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 72712481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.