No such normal 2026 - Navigating tomorrow’s media landscapeWe are excited to announce the release of our highly anticipated white paper, No such normal.We are excited to announce the release of our highly anticipated white paper, No such normal.

Jan 28, 2026

No such normal 2026 - Navigating tomorrow’s media landscape

We are excited to announce the release of our highly anticipated white paper, No such normal.

Jasman Ahmad

Strategy Director

Jasman Ahmad

Strategy Director

Jasman Ahmad

Strategy Director

Created in partnership with key industry leaders from Google, Piqniq, Radio Experts, RAAS LAB, Talon Outdoor, The Telegraph and our own team of experts, this white paper delivers exclusive insights into the ever-evolving media landscape. 2025 was a year that reaffirmed a simple truth. As the UK media and advertising ecosystem becomes more complex, the fundamentals of effective marketing remain remarkably stable. Both the IPA Making Sense and Ofcom’s Media Nations reports highlight a landscape in flux - where new platforms thrive and multiply, audience behaviours fragment, and attention becomes harder to earn. Yet the core levers of reach, creativity, consistency, and trust continue to set successful brands apart from the rest. Your roadmap for 2026 is here. Are you ready to lead the change?

What’s inside No such normal

Grounded in expert perspectives across TV, audio, out-of-home, newsbrands, display, paid social, and search, this white paper explores four questions that matter most to marketers seeking the insight and confidence to make key decisions in an increasingly dynamic environment:

The most significant shifts across media channels in 2025.
Game-changing campaigns that raised the bar.
Key trends shaping the media landscape in the next 12 months.
The habits holding brands back - and the smarter strategies they should
adopt to maximise marketing budgets and deliver real impact.

The most significant shifts across media channels in 2025.
Game-changing campaigns that raised the bar.
Key trends shaping the media landscape in the next 12 months.
The habits holding brands back - and the smarter strategies they should
adopt to maximise marketing budgets and deliver real impact.

The most significant shifts across media channels in 2025.
Game-changing campaigns that raised the bar.
Key trends shaping the media landscape in the next 12 months.
The habits holding brands back - and the smarter strategies they should
adopt to maximise marketing budgets and deliver real impact.

Download your copy today

Don’t miss out on this essential resource for marketers and media professionals. Click the button below to access your free copy.

We hope you find it interesting, engaging and, above all, useful. If you have any questions or would like to talk to us about performance marketing, please contact Jasman Ahmad.

Don’t miss out on this essential resource for marketers and media professionals. Click the button below to access your free copy.

We hope you find it interesting, engaging and, above all, useful. If you have any questions or would like to talk to us about performance marketing, please contact Jasman Ahmad.

Don’t miss out on this essential resource for marketers and media professionals. Click the button below to access your free copy.

We hope you find it interesting, engaging and, above all, useful. If you have any questions or would like to talk to us about performance marketing, please contact Jasman Ahmad.

To embed a Youtube video, add the URL to the properties panel.