Accord named Agency of the Year at the 2025 Travel Marketing Awards
Accord Marketing has been crowned Agency of the Year at the prestigious 2025 Travel Marketing Awards, recognising a year of bold ideas, strategic growth, and outstanding results.
From headline-grabbing campaigns and high-impact creative to trailblazing thought leadership and client wins, the agency raised the bar across every part of its business.
A newly strengthened leadership team saw Maria Payne appointed Managing Director, alongside Dan Ward as Digital Director and Matt Price as Head of Client Services, a dynamic trio driving innovation and momentum throughout the agency.
It was also a record-breaking year for new business, with Accord welcoming a series of iconic travel brands to its portfolio, including Fred. Olsen Cruise Lines, Sandals, Jules Verne, Wild Frontiers, and Travel Republic.
Thought leadership remained a cornerstone of the agency’s success, marked by the launch of three flagship publications:
No Such Normal 2024 explored dramatic shifts in the media landscape,
Don’t Call Me Old! challenged outdated stereotypes around the over-50s,
Holiday Horizons revealed how modern travellers research and book their holidays.
To further engage and inform clients, Accord introduced a suite of new content formats, including the ACCORDing to Us newsletter, Accord Bites, and What’s Up With -snackable, insight-driven updates, designed for the modern marketer.
Accord’s profile continued to rise through high-profile speaking engagements, including the Silver Marketing Association Summit, Cruise Trade News Cruise Summit, and a co-hosted travel insight event with Channel 4.
The agency also maintained its position as a top-tier digital partner, retaining Google Premier Partner, Microsoft Select Partner, and Meta Business Partner status - proof of consistent excellence in strategy, execution, and performance.
“This award is a powerful testament to the talent, commitment and creativity of our team. In a year of change and opportunity, we stayed bold, stayed focused, and stayed true to what makes us different: strategic thinking, brilliant ideas, and a deep understanding of what today’s travel brands need to thrive.”
Sally Winfield
Sally is the CEO of Accord Marketing.
