Neckermann - Our work - Accord Marketing

Brand Discovery, Creative Development, Campaign Delivery, Video

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Back

Back

Neckermann was one of the original pioneers of affordable package holidays in Germany. The new owner, Anex Tours, worked with us to review the brand and plan launch activity. Guided by our brand strategy principles, we began with a commissioned piece of research to test awareness, perceptions and explore opportunities.

Neckermann was one of the original pioneers of affordable package holidays in Germany. The new owner, Anex Tours, worked with us to review the brand and plan launch activity. Guided by our brand strategy principles, we began with a commissioned piece of research to test awareness, perceptions and explore opportunities.

Neckermann was one of the original pioneers of affordable package holidays in Germany. The new owner, Anex Tours, worked with us to review the brand and plan launch activity. Guided by our brand strategy principles, we began with a commissioned piece of research to test awareness, perceptions and explore opportunities.

01

01

The challenge

The challenge

As a new name in the UK with a strong German heritage, the brand needed a strategy to establish awareness, address perceptions, and differentiate itself in a competitive market.

As a new name in the UK with a strong German heritage, the brand needed a strategy to establish awareness, address perceptions, and differentiate itself in a competitive market.

As a new name in the UK with a strong German heritage, the brand needed a strategy to establish awareness, address perceptions, and differentiate itself in a competitive market.

02

02

Our solution

Our solution

We partnered with Opinium to test awareness, perceptions, and audience needs. The insights shaped a brand positioning focused on families, couples, and friends - underpinned by flexibility and standout appeal.

We partnered with Opinium to test awareness, perceptions, and audience needs. The insights shaped a brand positioning focused on families, couples, and friends - underpinned by flexibility and standout appeal.

We partnered with Opinium to test awareness, perceptions, and audience needs. The insights shaped a brand positioning focused on families, couples, and friends - underpinned by flexibility and standout appeal.

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

03

03

Creative solution

Creative solution

Rather than shy away from the name, we embraced Neckermann as a unique asset. A refreshed logo heroed the distinctive ‘NN’, creating an instantly recognisable brand mark designed to cut through and build recognition.

Rather than shy away from the name, we embraced Neckermann as a unique asset. A refreshed logo heroed the distinctive ‘NN’, creating an instantly recognisable brand mark designed to cut through and build recognition.

Rather than shy away from the name, we embraced Neckermann as a unique asset. A refreshed logo heroed the distinctive ‘NN’, creating an instantly recognisable brand mark designed to cut through and build recognition.

“Accord’s approach has involved not just planning our launch campaign but also developing a bold new brand for the long-term. I’ve been impressed with their strategic, evidence-based approach, their boldness and their creativity.”

“Accord’s approach has involved not just planning our launch campaign but also developing a bold new brand for the long-term. I’ve been impressed with their strategic, evidence-based approach, their boldness and their creativity.”

Andrew Baker Director, Neckermann Travel UK

Andrew Baker Director, Neckermann Travel UK

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Accord Marketing,

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Roundswell, Barnstaple,

Devon EX31 3YB.

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London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.

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To learn more about what we can offer and how we can work together, we’d love to hear from you.

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According to us

Working at Accord

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 72712481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.