New Waves
Turning cruise curiosity into bookings.
If the cruise industry wants to secure long-term growth, it can’t afford to rely solely on repeat guests. Nearly half of 35-54-year-olds say they’re open to going on a cruise, yet just 11% to 18% actually do. This gap isn’t from a lack of interest. It’s more likely a branding, messaging, and perception issue.
Our latest white paper, New Waves, produced in partnership with Opinium, tackles one of the cruise industry’s biggest challenges: turning intent into action. You’ll discover:
The myths and outdated perceptions still influencing behaviour.
What’s really holding potential cruisers back.
The messages and triggers that can shift people from “maybe” to “booked”.
Drawing on nationally representative research, this white paper provides strategic insights for cruise lines and travel brands seeking to engage a new generation of cruisers and shift perception into action.
Download your copy today
If you have any questions or want to learn more about our brilliantly joined-up marketing services, please contact Jasman Ahmad, Strategy Director, at jasman.ahmad@accordmarketing.com.
Jasman Ahmad
Jasman is our Strategy Director and responsible for combining creative thinking with factual and statistical data to plan and solve clients’ biggest challenges.
