Jul 3, 2025
Jul 3, 2025
New Waves
New Waves
New Waves
Turning cruise curiosity into bookings.
Turning cruise curiosity into bookings.
Jasman Ahmad
Strategy Director
Jasman Ahmad
Strategy Director
Jasman Ahmad
Strategy Director
If the cruise industry wants to secure long-term growth, it can’t afford to rely solely on repeat guests. Nearly half of 35-54-year-olds say they’re open to going on a cruise, yet just 11% to 18% actually do. This gap isn’t from a lack of interest. It’s more likely a branding, messaging, and perception issue.
If the cruise industry wants to secure long-term growth, it can’t afford to rely solely on repeat guests. Nearly half of 35-54-year-olds say they’re open to going on a cruise, yet just 11% to 18% actually do. This gap isn’t from a lack of interest. It’s more likely a branding, messaging, and perception issue.
If the cruise industry wants to secure long-term growth, it can’t afford to rely solely on repeat guests. Nearly half of 35-54-year-olds say they’re open to going on a cruise, yet just 11% to 18% actually do. This gap isn’t from a lack of interest. It’s more likely a branding, messaging, and perception issue.
Our latest white paper, New Waves, produced in partnership with Opinium, tackles one of the cruise industry’s biggest challenges: turning intent into action. You’ll discover:
The myths and outdated perceptions still influencing behaviour.
What’s really holding potential cruisers back.
The messages and triggers that can shift people from “maybe” to “booked”.
Drawing on nationally representative research, this white paper provides strategic insights for cruise lines and travel brands seeking to engage a new generation of cruisers and shift perception into action.
Our latest white paper, New Waves, produced in partnership with Opinium, tackles one of the cruise industry’s biggest challenges: turning intent into action. You’ll discover:
The myths and outdated perceptions still influencing behaviour.
What’s really holding potential cruisers back.
The messages and triggers that can shift people from “maybe” to “booked”.
Drawing on nationally representative research, this white paper provides strategic insights for cruise lines and travel brands seeking to engage a new generation of cruisers and shift perception into action.
Our latest white paper, New Waves, produced in partnership with Opinium, tackles one of the cruise industry’s biggest challenges: turning intent into action. You’ll discover:
The myths and outdated perceptions still influencing behaviour.
What’s really holding potential cruisers back.
The messages and triggers that can shift people from “maybe” to “booked”.
Drawing on nationally representative research, this white paper provides strategic insights for cruise lines and travel brands seeking to engage a new generation of cruisers and shift perception into action.
Download your copy today.
If you have any questions or want to learn more about our brilliantly joined-up marketing services, please contact Jasman Ahmad, Strategy Director, at jasman.ahmad@accordmarketing.com.
If you have any questions or want to learn more about our brilliantly joined-up marketing services, please contact Jasman Ahmad, Strategy Director, at jasman.ahmad@accordmarketing.com.
If you have any questions or want to learn more about our brilliantly joined-up marketing services, please contact Jasman Ahmad, Strategy Director, at jasman.ahmad@accordmarketing.com.
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Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
02072 712 481
Assume nothing.
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST
South-West
The Node, 1 Enterprise Road,
Roundswell Barnstaple,
Devon EX31 3YB
All enquiries
020 72712481