Accord Marketing has been crowned Agency of the Year at the prestigious 2025 Travel Marketing Awards, recognising a year of bold ideas, strategic growth, and outstanding results.

Sonic branding should be as integral to branding projects as colour, type, video and imagery - but is often not considered as such.

As we reach the halfway point of 2025 and the summer travel season hits full swing, a distinct pattern is emerging among one of the most valuable and often misunderstood segments of the travel market: the over-55s.

Emerging technologies and new user habits are challenging Google's dominance, and with consumers now discovering information in entirely new ways, marketers must pivot.

Is Google’s AI stealing traffic from travel sites? Discover the data on AI overviews, their effect on travel brands & tips to stay ahead of the curve.

At a recent ThinkBox event, industry experts shared research that challenges conventional methods and provides fresh insights into ad spend distribution, the importance of context in ad recall, and the impact of cutting TV budgets.

The latest RAJAR Q4 results are in, and the data confirms that UK radio remains a dominant and thriving channel. With shifting audience habits and the growing influence of digital platforms, here are the biggest takeaways.

David brings a wealth of experience to his role as Senior Account Manager, overseeing key accounts and driving growth across all channels. Passionate about strategy and client collaboration, he thrives on delivering results.