And where better to start than TV? Everyone has an opinion on it, and this episode gets into what’s really going on.

Joining Accord’s Strategy Director Jasman Ahmad for this first conversation are two brilliant voices who both know this space inside out:

🎙️ Katy Sharpe, Founding Partner, Piqniq
🎙️ Harry Ward Masters, Agency Relationship Manager, Thinkbox

Together, they unpack the state of TV today - from shifting viewing habits, to what’s driving industry thinking and modern measurement. Expect smart insights on Thinkbox’s latest research, next‑generation Lantern measurement, and a look at the brands that are genuinely “doing TV right.”

Grab a coffee, hit play, and join us in The Impact Room.