The Impact Room: Episode 2
The Impact Room: Episode 2
Tuning in: The state of audio with Nick Gee & Joe Phelan
Tuning in: The state of audio with Nick Gee & Joe Phelan
Jasman Ahmad
Strategy Director
Welcome back to The Impact Room, our video-podcast series exploring the ideas, trends, and conversations shaping the future of marketing.
Welcome back to The Impact Room, our video-podcast series exploring the ideas, trends, and conversations shaping the future of marketing.
Welcome back to The Impact Room, our video-podcast series exploring the ideas, trends, and conversations shaping the future of marketing.
Tuning in: The state of audio with Nick Gee & Joe Phelan
After kicking things off with TV, this episode turns up the volume on audio. It's a space that's changed more than most, and this conversation gets into what's really working right now.
Joining Jasman Ahmad, Accord’s Chief Strategy Director, are two people who live and breathe this world:
🎙️Nick Gee, Group Business Director, Radio Experts.
🎙️Joe Phelan, Head of Business Development, News Broadcasting (talkSPORT, Virgin Radio, Times Radio & TALK).
Together they share their off-the-record thoughts on what's working in audio, who's genuinely getting it right, and where brands should be spending their money.
After kicking things off with TV, this episode turns up the volume on audio. It's a space that's changed more than most, and this conversation gets into what's really working right now.
Joining Jasman Ahmad, Accord’s Chief Strategy Director, are two people who live and breathe this world:
🎙️Nick Gee, Group Business Director, Radio Experts.
🎙️Joe Phelan, Head of Business Development, News Broadcasting (talkSPORT, Virgin Radio, Times Radio & TALK).
Together they share their off-the-record thoughts on what's working in audio, who's genuinely getting it right, and where brands should be spending their money.
After kicking things off with TV, this episode turns up the volume on audio. It's a space that's changed more than most, and this conversation gets into what's really working right now.
Joining Jasman Ahmad, Accord’s Chief Strategy Director, are two people who live and breathe this world:
🎙️Nick Gee, Group Business Director, Radio Experts.
🎙️Joe Phelan, Head of Business Development, News Broadcasting (talkSPORT, Virgin Radio, Times Radio & TALK).
Together they share their off-the-record thoughts on what's working in audio, who's genuinely getting it right, and where brands should be spending their money.
Part 1: The state of play for audio
Audio doesn't feel like one thing anymore. Radio, streaming, podcasts, even video. We explore what's actually changed in how people listen, and why it's become so much more fluid and on-demand.
Audio doesn't feel like one thing anymore. Radio, streaming, podcasts, even video. We explore what's actually changed in how people listen, and why it's become so much more fluid and on-demand.
Audio doesn't feel like one thing anymore. Radio, streaming, podcasts, even video. We explore what's actually changed in how people listen, and why it's become so much more fluid and on-demand.
Part 2: Let's talk attention
Over a billion hours a week, and it fits into life in a way screens simply can't. We get into how audio earns a different kind of attention, and how smart speakers are turning listening into something you interact with, not just hear.
Over a billion hours a week, and it fits into life in a way screens simply can't. We get into how audio earns a different kind of attention, and how smart speakers are turning listening into something you interact with, not just hear.
Over a billion hours a week, and it fits into life in a way screens simply can't. We get into how audio earns a different kind of attention, and how smart speakers are turning listening into something you interact with, not just hear.
Part 3: Let's talk about the opportunity
Brands still default to targeting and precision, but audio has always been brilliant at reach, memory and distinctiveness. We dig into where it's under-rated for brand building, what ‘good’ really looks like, and who's genuinely doing it right.
Brands still default to targeting and precision, but audio has always been brilliant at reach, memory and distinctiveness. We dig into where it's under-rated for brand building, what ‘good’ really looks like, and who's genuinely doing it right.
Brands still default to targeting and precision, but audio has always been brilliant at reach, memory and distinctiveness. We dig into where it's under-rated for brand building, what ‘good’ really looks like, and who's genuinely doing it right.
Want to listen to the full episode? Grab a coffee, hit play, and join us in The Impact Room.
🎙️Spotify
Want to listen to the full episode? Grab a coffee, hit play, and join us in The Impact Room.
🎙️Spotify
Want to listen to the full episode? Grab a coffee, hit play, and join us in The Impact Room.
🎙️Spotify
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Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Assume nothing.
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST
South-West
The Node, 1 Enterprise Road,
Roundswell Barnstaple,
Devon EX31 3YB
All enquiries
020 7271 2481