The creative execution taps into themes and ideas from famous French novelist and poet, Jules Verne, who was renowned for his extraordinary imagination and deep curiosity about the world; his storytelling inspired generations to dream of adventure and chart new frontiers. 

The new logo features a compass rose, symbolic of exploration and discovery, and a nod to the visionary journeys inspired by his iconic novels. The primary typeface has classic letterforms to reflect the timeless literary legacy of Verne, and new iconography evokes the golden age of travel and the intrepid spirit of his 19th-century books. A new TV advertisement which incorporates this creative approach and messaging will be aired on 37 channels throughout the UK in January 2025. 

The refreshed brand has been created in collaboration with Accord Marketing. 

“Jules Verne is a brand with a fantastic heritage and immense potential for the future, so we were thrilled to be awarded the opportunity to work on this project. From a creative point of view, this project has been a gift, with so much to draw upon. The writings of Jules Verne himself were a source of inspiration throughout and a selection of quotes from the author feature as part of the new brand toolkit. The whole team at Accord enjoyed working with this fantastic business and helping it reconnect with its roots in order to look ahead to the next chapter.”