In recent years, Jasman has developed a deep understanding of the unique needs, behaviours, preferences, and motivations of this high-value audience, and he is passionate about challenging outdated demographic labels and creative stereotypes - and instead crafting compelling narratives that emphasise trust, quality, and value.

Using audience data and market insights to uncover buying habits, brand loyalties, and growth opportunities, he aims to help brands engage meaningfully with this influential group of consumers, shaping multi-channel campaigns that truly connect and drive real impact.

Beyond his day-to-day responsibilities, he is a respected voice in the industry, regularly speaking at events such as the Silver Marketing Summit and contributing to blogs, podcasts, and trade publications.