AI Search - SEO, AEO & GEO

Exceptional visibility
for exceptional brands.

For nearly two decades, we've built organic growth for brands that know visibility is everything. Today, that means far more than a Google ranking.

AI search

SEO

AEO

Answer Engine Optimisation

GEO

Generative Engine Optimisation

20%

Of Google searches now trigger an AI Overview, up from near-zero 19 months ago

Accord Research, 2026

900m+

Weekly users on ChatGPT, a platform that did not exist as a search channel three years ago

Accord Research, 2026

−58%

Drop in click-through rate on the top organic result when an AI Overview is present

Accord Research, 2026

+19

Years building organic growth for brands that know visibility is everything

Accord Marketing

Trusted by brands in travel, healthcare, hospitality and more

The landscape has changed

Search has been rebuilt.
Visibility has to keep up.

The shift from a page of links to AI-generated answers is no longer a trend to monitor; it is the operating reality for brands in 2026. AI Overviews, ChatGPT, Copilot, and AI Mode are intercepting customer journeys before a website is ever visited. Rankings are staying flat. Traffic is falling. The customer is reading the AI-generated answer instead of clicking through.

+1,732%

Growth in AI Overview appearances in just 12 months. The acceleration is ongoing.

Accord Research, 2026

+604%

Growth in AI Overview trigger rates for transactional queries over 12 months. AI is no longer limited to research and inspiration. It is moving into the consideration and purchasing phase.

Accord Research, 2026

0.624

Correlation between Referring Domains and AI Visibility Score, the strongest predictor in our analysis. Brand authority, not citation tactics, drives AI inclusion.

Accord Research, 2026

These findings come from Accord's proprietary AI search research, which analysed 121 brands across multiple sectors using data from Semrush and Ahrefs along with supporting insights from Microsoft Advertising. We invest in original research so our clients benefit from evidence, not guesswork.

Our disciplines

One strategy.
Three disciplines.

SEO, AEO, and GEO are not three separate services. They are three dimensions of how modern discovery works. We build them as a single, integrated strategy because a brand that ranks but does not appear in AI answers is leaving visibility on the table, and a brand optimised for AI without strong technical and authority foundations will not last.

SEO

Search Engine Optimisation

Search engine organic rankings

The foundation. Technical health, content quality, backlink authority, and landing page performance. Still essential, and the platforms that power AI search crawl the same indexed web, so strong SEO directly strengthens your AI
visibility, too.

AEO

Answer Engine Optimisation

Google AI Overviews & featured answers

Structuring content so AI systems can extract, trust, and surface it in response to the conversational, long-form queries now defining how customers search. FAQ formats, E-E-A-T signals, and prompt-led content strategy are central to this work.

GEO

Generative Engine Optimisation

ChatGPT, Copilot, Gemini, AI Mode

Ensuring your brand is accurately understood, confidently represented, and consistently cited across generative AI platforms. Entity clarity, authoritative content structure, and off-site brand presence are the primary levers, not tricks or hacks.

AI models repurpose SEO signals. Technical foundations, content quality, and brand authority earned through SEO feed directly into AEO and GEO performance. These disciplines compound. Investment in AI Search strengthens all three.

How we work

Built around your
growth objectives.

Every engagement starts with deep immersion. We get under the skin of your market, your audiences, and your competitive landscape before recommending a single tactic.

Immersion and audit

A comprehensive visibility audit spanning traditional SEO and AI-driven discovery: technical health, content gaps, competitor landscape, backlink profile, entity signals, and AI Visibility benchmarking.

Strategy and roadmap

A prioritised strategy built around your commercial objectives, with clear, measurable KPIs across SEO, AEO, and GEO from the outset.

Technical foundations

Improvements to crawlability, site speed, structured data, and machine readability, so search engines and AI systems can both find and understand your content.

Content and entity strategy

Data-driven, answer-led content that targets the right keywords and prompts, which consistently reinforces your brand's entity signals across the web.

Authority and citation building

High-quality backlinks, offsite mentions, and credible third-party coverage: the signals our own research identifies as the strongest single predictor of AI Visibility.

Reporting and optimisation

Ongoing performance monitoring and continuous optimisation across every area above, tracking AI mentions, visibility scores, and the revenue metrics that matter, then feeding insight straight back into the strategy.

Our services

Everything your visibility needs.

A full suite of AI Search services, delivered as an integrated approach or as focused workstreams depending on your priorities and budget.

AI Search strategy

A joined-up roadmap across SEO, AEO, and GEO tailored to your market, objectives, and competitive position.

Technical auditing and optimisation

Crawlability, site speed, structured data, Core Web Vitals, and machine readability: the foundations both search engines and AI systems depend on.

Entity and schema optimisation

Ensuring your brand, products, and services are clearly defined and consistently interpreted across search engines and AI platforms.

Data-driven content strategy

Keyword and prompt-led content built on real performance data, for both search rankings and AI inclusion: expert guides, FAQ formats, and landing pages structured for machine readability.

Authority and backlink building

High-quality offsite content, link building, and outreach that strengthens your backlink profile and the broad brand recognition AI Visibility depends on.

AI readiness and brand safety

A full review of how AI systems currently understand and represent your brand, identifying sentiment issues, inaccurate information, and blind spots before they cost you.

AI performance monitoring

Ongoing tracking of AI mentions, visibility scores, prompt citations, and sentiment across major AI tools alongside your core organic and commercial metrics.

Training for
in-house teams

Practical training covering SEO fundamentals, AI search strategy, AEO and GEO best practice, so your team understands the strategy and can work alongside us effectively.

What our clients see

Results that move the needle.

Comparing 2025 to 2024 performance across our client portfolio, clients have seen the following improvements on average.

+32%

increase in organic commercial traffic year-on-year

+282%

increase in organic visibility year-on-year

+90%

increase in the top 10 ranking keywords year-on-year

+127%

increase in the total linking domains in the backlink profile year-on-year

+3,942%

increase in AI Overview appearances year-on-year

Source: Semrush. Average across the Accord client portfolio, 2025 vs 2024.

Case study

Canadian Affair

Over 25 years of helping customers plan holidays in Canada, but an outdated platform was limiting the ability to compete for critical search terms. Competitors were consistently outranking them, and without a structured intervention, that position was not going to improve on its own.

We delivered a full website review, planned migration strategy, keyword research, technical audit, and a targeted content strategy.

+23%

Increase in total ranking keywords

+27%

Enhancement to overall site visibility

+63%

Boost in rankings for core category keywords

+39%

Increase in visibility for primary keyword cluster

Why Accord

The expertise to act,

not just advise.

An award-winning integrated marketing agency with a track record built across travel, tourism, hospitality, and beyond since 1988.

Our experts, your team

Our commitment to continual learning ensures the exceptional brands we partner with remain ahead of the curve as AI reshapes search.

Innovate without risk

We thrive on experimentation, continually testing, analysing, and refining our approach to understand how AI platforms interpret and surface information.

Tailored solutions

AI Search evolves quickly, and so do we. We adapt your strategy to meet the needs of your users, your brand, and the shifting search landscape.

Start a conversation today.

Book a consultancy call to discuss your challenges, ambitions, and opportunities. We will come prepared with research specific to your brand and competitive set.