AI Search - SEO, AEO & GEO

Exceptional visibility
for exceptional brands.

Search has changed. Visibility has to change too.

Customers are no longer searching a page of links. They're getting AI-generated answers. For brands, that's no longer a future trend - it's today's reality.

Google AI Overviews, ChatGPT, Copilot and Gemini are reshaping customer journeys before people ever reach your website. Organic rankings may remain stable while clicks and traffic decline.

Customers are no longer searching a page of links. They're getting AI-generated answers. For brands, that's no longer a future trend - it's today's reality.

Google AI Overviews, ChatGPT, Copilot and Gemini are reshaping customer journeys before people ever reach your website. Organic rankings may remain stable while clicks and traffic decline.

Visibility is no longer about being ranked. It's about being referenced.

One strategy.
Three disciplines.

AI Search isn't a separate channel. It's the evolution of search. That's why we bring together SEO, AEO and GEO into one integrated strategy - helping brands rank highly, appear in AI-generated answers and become trusted sources across generative AI.

SEO

Search Engine Optimisation

Build the technical foundations that help search engines - and AI platforms - find, understand and trust your content.

AEO

Answer Engine Optimisation

Structure content so AI can confidently extract, understand and cite your expertise in conversational search.

GEO

Generative Engine Optimisation

Strengthen your brand's authority, so AI platforms consistently recognise, reference and recommend you.

Trusted by brands in travel, healthcare, hospitality and more

Built around your
growth objectives.

Every engagement starts with understanding your business, your customers and your competitors. Only then do we build a roadmap designed around your commercial goals.

Immersion
& audit

Benchmark your visibility across SEO and AI Search, identifying technical, content, authority and entity opportunities.

Strategy

A prioritised roadmap with measurable objectives across SEO, AEO and GEO.

Technical foundations

Improve crawlability, structured data, site performance and machine readability.

Content
& entities

Create authoritative, answer-led content that strengthens both rankings and AI visibility.

Authority

Build the credibility signals that search engines and AI platforms trust most.

Optimisation

Continuously measure, refine and improve visibility, citations and commercial performance.

Our services.

A full suite of AI Search services, delivered as an integrated approach or as focused workstreams depending on your priorities and budget.

Technical auditing & optimisation

Authority & backlink building

Training for in-house teams

Entity and schema optimisation

Readiness & brand safety

Data-driven content strategy

Performance monitoring

Why Accord

Built on decades of search expertise. Designed for what's next.

An award-winning integrated marketing agency with a track record built across travel, tourism, hospitality, and beyond since 1988.

Specialists

AI Search isn't replacing SEO. It's changing it. Our specialists combine decades of search expertise with continuous AI experimentation.

Evidence, not hype

We don't chase algorithms or hacks. We test, measure and refine what actually improves AI visibility.

Commercial focus

Better visibility only matters if it drives enquiries, bookings and revenue. That's how we measure success.

Let's talk

Daniel Ward

Digital Director

daniel.ward@accordmarketing.com

Ashley Gilmour

Head of SEO

ashley.gilmour@accordmarketing.com

Let's meet

Head office

Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.

Let's connect

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

Who we are

What we do

Our work

Insights

Careers

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Exceptional visibilityfor exceptional brands.