AI Search - SEO, AEO & GEO

AI Search - SEO, AEO & GEO

Search has changed.

Search has changed.

Visibility is no longer about being ranked.

It's about being referenced.

Customers are no longer searching a page of links.

Google AI Overviews, ChatGPT, Copilot and Gemini are reshaping customer journeys before people reach your website.

Customers are no longer searching a page of links.

Google AI Overviews, ChatGPT, Copilot and Gemini are reshaping customer journeys before people reach your website.

One strategy.
Three disciplines.

AI Search isn't a separate channel. It's the evolution of search. That's why we bring together SEO, AEO and GEO into one integrated strategy - helping brands rank highly, appear in AI-generated answers and become trusted sources across generative AI.

AI Search isn't a separate channel. It's the evolution of search. That's why we bring together SEO, AEO and GEO into one integrated strategy - helping brands rank highly, appear in AI-generated answers and become trusted sources across generative AI.

SEO

Search Engine Optimisation

Build the technical foundations that help search engines - and AI platforms - find, understand and trust your content.

AEO

Answer Engine Optimisation

Structure content so AI can confidently extract, understand and cite your expertise in conversational search.

GEO

Generative Engine Optimisation

Strengthen your brand's authority, so AI platforms consistently recognise, reference and recommend you.

Trusted by brands in travel, healthcare, hospitality and more

Trusted by brands in travel, healthcare, hospitality and more

Built around your
growth objectives.

Every engagement starts with understanding your business, your customers and your competitors. Only then do we build a roadmap designed around your commercial goals.

Every engagement starts with understanding your business, your customers and your competitors. Only then do we build a roadmap designed around your commercial goals.

01

01

Immersion
& audit
Immersion
& audit

Benchmark your visibility across SEO and AI Search, identifying technical, content, authority and entity opportunities.

Benchmark your visibility across SEO and AI Search, identifying technical, content, authority and entity opportunities.

02

02

Strategy

Strategy

A prioritised roadmap with measurable objectives across SEO, AEO and GEO.

A prioritised roadmap with measurable objectives across SEO, AEO and GEO.

03

03

Technical foundations
Technical foundations

Improve crawlability, structured data, site performance and machine readability.

Improve crawlability, structured data, site performance and machine readability.

04

04

Content
& entities
Content
& entities

Create authoritative, answer-led content that strengthens both rankings and AI visibility.

Create authoritative, answer-led content that strengthens both rankings and AI visibility.

05

05

Authority

Authority

Build the credibility signals that search engines and AI platforms trust most.

Build the credibility signals that search engines and AI platforms trust most.

06

06

Optimisation

Optimisation

Continuously measure, refine and improve visibility, citations and commercial performance.

Continuously measure, refine and improve visibility, citations and commercial performance.


Our services.

A full suite of AI Search services, delivered as an integrated approach or as focused workstreams depending on your priorities and budget.

A full suite of AI Search services, delivered as an integrated approach or as focused workstreams depending on your priorities and budget.

Search strategy

Data-driven content strategy

Website migrations

Technical auditing & optimisation

Authority & backlink building

Performance monitoring

Entity & schema optimisation

Readiness & brand safety

Training & consultation

Search strategy

Entity & schema optimisation

Authority & backlink building

Website migrations

Training & consultation

Technical auditing & optimisation

Data-driven content strategy

Readiness & brand safety

Performance monitoring

Why Accord?

Built on decades of search expertise. Designed for what's next.

An award-winning integrated marketing agency with a track record built across travel, tourism, hospitality, and beyond since 1988.

01

Specialists

AI Search isn't replacing SEO. It's changing it. Our specialists combine decades of search expertise with continuous AI experimentation.

02

Evidence, not hype

We don't chase shortcuts or quick wins. We test, measure and refine what actually drives long-term visibility across search and AI platforms.

03

Commercial focus

Better visibility only matters if it drives enquiries, bookings and revenue. That's how we measure success.

What our clients see

What our clients see

Results that move the needle.

Comparing year-on-year performance across our client portfolio, clients have seen the following improvements on average.

Comparing year-on-year performance across our client portfolio, clients have seen the following improvements on average.

+32%

+32%

increase in organic commercial traffic year-on-year

increase in organic commercial traffic year-on-year

+282%

+282%

increase in organic visibility year-on-year

increase in organic visibility year-on-year

+90%

+90%

increase in the top 10 ranking keywords year-on-year

increase in the top 10 ranking keywords year-on-year

+127%

+127%

increase in the total linking domains in the backlink profile year-on-year

increase in the total linking domains in the backlink profile year-on-year

+3,942%

+3,942%

increase in AI Overview appearances year-on-year

increase in AI Overview appearances year-on-year

Source: Semrush. Average across the Accord client portfolio,.

Let's talk

Daniel Ward

Digital Director

daniel.ward@accordmarketing.com

Ashley Gilmour

Head of SEO

ashley.gilmour@accordmarketing.com

Let's meet

Head office

Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.

Let's connect

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Who we are

What we do

Our work

Insights

Careers

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

Sign up to our newsletter

Who we are

What we do

Our work

Insights

Careers

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

Let's talk

Sign up to our newsletter

Who we are

What we do

Our work

According to us

Working at Accord

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 7271 2481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Website Terms

Assume nothing.