THE CLIENT
Kuoni is a luxury travel provider renowned for its bespoke holiday experiences and expert knowledge. Specialising in tailor-made itineraries, the brand offers exclusive access to luxury destinations, premium services, and curated packages for honeymoons and group tours, ensuring every journey is extraordinary.
‘The unscripted magic that makes travel worth talking about.’
THE CHALLENGE
With shifting consumer habits and store closures post-pandemic, Kuoni needed a fresh approach to drive engagement, reduce retail reliance, and diversify its marketing mix.
THE SOLUTION
We launched Travel Worth Talking About - a bold, multi-channel campaign spanning press, OOH, TV, YouTube, and audio. With over 100 video assets and more than 200 OOH variations in 27 locations, the campaign seamlessly connected customers to their nearest Kuoni store while reinforcing the brand’s expertise.
