THE CLIENT
Not in the Guidebooks connects travellers with local hosts for authentic, sustainable experiences - all with minimal impact on the planet.
We were tasked with re-energising this B Corp brand - defining its value proposition, amplifying key differentiators, and bringing a clear, purpose-driven vision to market.
THE CHALLENGE
Through in-depth audience research, we crafted a brand narrative that championed their mission, sustainability values, and local-first experiences.
THE SOLUTION
THE RESULT
A vibrant, flexible brand identity with a confident new tone of voice — inspiring, reassuring, and reflective of their adventurous spirit. The brand now proudly stands for:
“Experience-led travel. Crafted by locals. Curated by us.”
“We started working with Accord on a creative basis, with them helping us to develop our brand vision, positioning and overall identity. I have been impressed by their enthusiasm, commitment, and collaborative approach, which all proved invaluable as we build our brand. I'm really proud of the results we have achieved so far and look forward to continuing to watch performance grow.”
Carol Savage
CEO, Not in the Guidebooks