THE CLIENT
Fred. Olsen Cruise Lines offers intimate, handcrafted cruises on three smaller ships known for their exceptional dining and entertainment.
THE CHALLENGE
To maximise 2024 bookings, Fred. Olsen needed a data-driven strategy to drive immediate sales and build long-term brand affinity.
THE SOLUTION
Focusing on two key audience segments (Enthusiasts and Conservatives), we balanced brand and sales activity (50/50 split) across:
YouTube: AI-optimised video ads.
Meta: Full-funnel lead gen and conversion.
Paid Search: Google, Bing, Demand Gen, and PMax.
Rest Less Partnership: Over-50s targeting via social, email, and content.
Advanced data integrations, AI bidding, and creative testing optimised results.
THE RESULTS
“Accord is a fantastic partner, excelling in media strategy, buying, and performance marketing. Our first campaign with them drove record brand searches and exceeded sales targets. Their managed digital channels have seen exponential growth, and they bring challenge, insight, and fun to every project.”
Sonia Holman
E-Commerce & Marketing Director