THE CLIENT
Founded in 1848, Fred. Olsen is a fifth-generation, family-run cruise line offering unforgettable UK-based cruises aboard three small, intimate ships.
THE CHALLENGE
Fred. Olsen needed to boost brand presence, drive direct bookings, and strengthen customer engagement in a competitive cruise market, while continuously tracking KPIs to maximise ROI.
Booking & Revenue:
Bookings +6% YoY
Passenger numbers +4%
Revenue +5%
Future Demand:
‘Fred. Olsen 2025’ searches +1,278%
‘2026’ +3,883%
THE SOLUTION
A research-led, full-funnel strategy targeted
high-value prospects through:
Awareness: Multi-channel campaigns (broadcast, video, audio, digital) for visibility.
Consideration: Social, search, press, and email nurtured engagement and captured data.
Booking: Direct response offers and incentives focused on growing the ‘New to Fred’ audience.
THE RESULTS
Brand Growth:
Awareness +5%
Brand searches +60%
Total search (organic and paid) +84%.
Digital Performance:
Online bookings +12%
Online revenue +14.5%
PPC revenue +29%
SEO revenue +44%.
“Accord is a fantastic partner, excelling in media strategy, buying, and performance marketing. Our first campaign with them drove record brand searches and exceeded sales targets. Their managed digital channels have seen exponential growth, and they bring challenge, insight, and fun to every project.”
Sonia Holman
E-Commerce & Marketing Director