THE CLIENT
Sandals Resorts, the Caribbean’s leading all-inclusive brand, entered peak booking season with ambitious revenue growth targets in a highly competitive market.
THE CHALLENGE
Rebuild Sandals’ Meta strategy with robust tracking and a full-funnel, AI-powered campaign focused on driving awareness, engagement, and sales - all with clear KPIs at each stage of the customer journey:
THE SOLUTION
Using econometric insights from the Media Mix Navigator, we optimised paid social investment and built a data-driven Meta strategy:
Awareness: £0.03 CPV, 300,000 views target.
Consideration: £1.40 cost per conversion, 9,000 conversions.
Conversion: £30 ROAS, £325k revenue goal via Advantage+ Shopping.
Tailored targeting, creative, and AI-powered optimisation maximised performance.
THE RESULTS
Meta outperformed expectations:
“We officially became an Accord client in October 2024, and we couldn’t be happier. The Strategy team at Accord developed a deep understanding of our heritage, ambitions, and challenges, providing fresh insights and a renewed strategy. Our 2025 Turn of Year campaign exceeded revenue targets and all KPIs. Accord’s approach, expertise, and seamless team integration make them the best agency I’ve encountered. It’s a partnership, and I look forward to the future with Accord by our side.”
Jenny Sowerby
Director of Marketing (UK & Europe)