THE CLIENT
Since 1981, Sandals Resorts has led the Caribbean all-inclusive market, renowned for its luxury, innovation, and choice.
THE CHALLENGE
For the Turn of Year campaign, the objectives were to:
Maximise impact during peak sales.
Seamlessly transition between campaign phases.
Maintain brand awareness and drive
long-term growth.Boost conversions and exceed revenue targets.
THE SOLUTION
Running from December 26th to February 4th, the campaign included the '12 Days of Christmas’ and’ Winter Blues’ phases. Leveraging Sandals’ exclusive use of Three Little Birds, we front-loaded
high-impact AV, OOH, and audio to maximise reach and optimise pricing. Channels included TV, audio, press, magazines, paid social, door drops, and trade marketing.
THE RESULTS
“Having worked with numerous agencies throughout my career, I can honestly say that Accord is the best I’ve encountered. It’s not just their approach and expertise; it’s the people. It’s a partnership, and I look forward to the future with Accord by our side.”
Jenny Sowerby
Director of Marketing (UK & Europe)