THE CLIENT
Jules Verne is a travel company specialising in expertly curated, immersive small-group journeys that capture the essence of adventure.
THE CHALLENGE
In the late 1970s, Jules Verne carved a niche with bold, boundary-pushing journeys. But over time, the brand found itself blending into a crowded market, losing the distinctive spark that once set it apart. The very essence of its namesake - the thrill of venturing into the unknown - had faded.
THE SOLUTION
We reimagined Jules Verne as more than just a travel brand - it became a tribute to exploration itself. Rooted in the spirit of the 19th century’s golden age of travel, we crafted a refreshed identity that rekindles the pioneering essence of adventure. By embracing its rich heritage and the legacy of its literary inspiration, Jules Verne once again stands as a brand for true explorers.
