THE CLIENT
Setting sail from eight regional UK ports, Ambassador proudly offers an enticing blend of affordable quality, exceptional cuisine, captivating entertainment, and thoughtfully curated itineraries.
We partnered with Greatest Hits Radio, aligning two challenger brands that share similar values and audiences. The campaign launched with Ken Bruce live on air, announcing a five-day Greatest Hits Radio Escape cruise.
Listeners could win a cruise by calling in and sharing their love of cruising and/or classic music tracks or simply saying thank you to a loved one - building emotional connections with both the station and Ambassador.
THE CHALLENGE
With brand awareness standing at just 5% within Ambassador’s wider target audience, we made a bold decision to move away from conventional advertising formats and instead harness the trusted, familiar voices of radio, a medium renowned for building deep emotional connections with its audience.
THE SOLUTION
THE RESULTS
The cruise sold out, confirming the campaign’s power to drive direct bookings.
“We were delighted with both the campaign and the collaboration between Ambassador and Greatest Hits Radio. A true partnership was formed, and watch this space for the next Greatest Hits Radio Escape in 2025!”
Gordon Nardini
Chief Marketing Officer, Ambassador Cruise Line