Team Accord: Christy Quinn, Senior Paid Digital Specialist

TravelDigitalCreativeStrategyInside AccordWhite papers

23 Feb

Meet Christy, our Senior Paid Digital Specialist. With her knowledge of the digital landscape, Christy utilises her expertise to optimise campaigns for maximum impact and ROI, ensuring our clients achieve their goals efficiently.

What inspired you to start a career in performance marketing?

I was completing my Digital Marketing Diploma at my previous employer, and throughout the course, I knew I wanted to find a company that really inspired me and allowed me to progress in paid search. I knew someone who worked at Accord, and after a quick conversation with them, I knew Accord was where I wanted to be. They actually referred me, and I got an interview shortly after.

What is your role, and what do you enjoy most about it?

I am a Senior Paid Digital Specialist and work with some of our top travel clients. I have worked with a variety of clients over the years, but I love specialising in a handful of clients and working with them long-term.

What project are you most proud of?

READ MORE: You’re going to need a
bigger bucket with Canadian Affair

Canadian Affair. I have worked with them for nearly my whole career at Accord, and It is great to have such a deep understanding of them and their customers. Paid digital has changed an unbelievable amount since I started (fitting ad copy into 15 characters was a daily challenge!). It has been a real highlight of my career to work with them in growing their paid digital strategy and celebrating their success with them along the way.

And what do you find the most challenging?

Over the last few years, we have seen some of the biggest changes come to PPC. During my maternity leave, many of these came into practice, and it felt like I had to relearn a new way of working. It was great to return to the team and get up to speed with all the recent changes. Our team is very supportive, and coming back to a collaborative environment was great.

What do you get up to in your spare time outside of work?

I love photography and have a real passion for capturing travel and lifestyle. I also have a toddler who keeps me very busy.

What advice would you give to someone starting in the industry?

I think reaching out to others within the industry is really beneficial. There are so many roles, and knowing where your skillset is best suited can be difficult. Don’t be afraid to ask questions.

If you could swap your role with anyone else in the company, who would it be?

Kara Bennett, our Head of Analytics. Her skillset within data and analysis is incredible, and I love how she generates a hypothesis from the data, analyses it and presents the insights; it is fascinating.

If you could have any superpower, what would it be and why?

I would love to fly. I would love to see the world from up there!

What’s the most interesting book, podcast, or movie you’ve read/watched recently?

7 Steps to Living your Best Life by Roxie Nafousi. I absolutely love her books and found this one to help me form better daily habits and lifestyle changes.