Ebook Review: SEO BOOK, by Aaron Wall

In November 2003, Google updated its index, as it usually does every month or so.   The difference, this time, was that Google decided to punish webmasters that had been trying to spam the index for years by abusing different search engine optimization techniques.  After this update, dubbed "update Florida", the spammer sites (together with some legitimate sites that became "collateral damage") were wiped out of the SERPs.

That is when I learned about Aaron Wall.  Through a ground-breaking article with the tongue-in-cheek title of "Google Sells Christmas", Aaron was the first person in the Search Engine Optimization community to convincingly explain how and why update Florida occurred.   From then on, his popularity on the net started to soar.

In a field like Internet marketing, where so much nonsense dispensed by self-proclaimed experts passes for decent advice, it is refreshing to find a talent as down-to-earth and unpretentious as Aaron, who just seems to get a kick out of being honest and helping other people avoid the traps and dead ends set by the hype-meisters and snake oil salesmen.

Fortunately for small business owners and Internet marketers, Aaron has continued to share his knowledge through his website, and now through his extremely successful SEO Book, where he explains, in his trademark common-sensical way, what Search Engine Optimization is and how it can help your business.

The SEO Book will take you through the different aspects of SEO, like:

• A brief history of Search Engine Optimization and the Web.
• How to choose a domain name that can help you rank high for your selected keywords.
• How to design your site from a search engine perspective.
• How to optimize the individual pages of your site.
• Why is the anchor text on incoming links important.
• How good usability can help your site.
• How to write search engine-friendly copy.
• How to properly exchange links with other websites.
• How pay per click works.

Also, as a great plus, SEO Book comes with free updates for life.   Being search engine optimization such a dynamic field, where the rules change every day, it is reassuring to be able to buy an informational product that will always be kept current by one of the most renown experts on the field, and that those updates will be delivered to you at no extra cost.

SEO Book also comes with a personalized free 15 minute consultation with Aaron.

I have read and recommend SEO Book to anyone who is seriously interested in internet marketing and want to thoroughly understand how search engines rank web pages.  SEO Book dispells all the myths and will save you months of trial an error.  SEO Book free lifetime update feature makes it also a great resource for more advanced Internet marketers, who want to keep up with the latest SEO developments.

Buy The SEO Book

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