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Laying the foundation of your site by answering five basic questions
prior to building your site will allow you to develop an online presence
that meets your business goals and encourages visitors to return to your
site time after time. The five questions to be answered are: 1) Who
is your target audience, 2) What are the objectives of
your website, 3) What does a visitor expect from your site,
4) What do you want the visitor to leave with, and 5) Why
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