Common terms used when discussing
As with any language, one needs to learn it one word at a time. With the rapid growth
of the Internet, a whole new set of terms and definitions have arisen. To be successful, a
webmaster needs to be able to speak the "language." Below is a listing of some
of the major terms and definitions used when describing the process and importance of link
Search Engine: An computerized index of the web pages; creating a
searchable database. Example are AltaVista, Google
Directory: An index of web pages, compiled by people and organized
more by topic or theme. Examples are Yahoo, About.
Pay Per Click Search Engine: A search engine in which the ranking of
the sites is determined by the amount paid for each click from that search engine to the
Portal: Are basically directories, many have added features such as
news, browser based email, online calendars and reminders, fax services, and chats and
Vortal: Is simply a portal centered around a specific issue.
Search Engine Placement/Optimization/Positioning: The work of trying
to ensure that a website ranks high in the search engines.
Meta Description Tag: The tag present in the header of a web page
which is used to provide a short description of the contents of the page.
Meta Keywords Tag: The tag present in the header of a web page which
lists words which represent the content in the body of the page.
Keyword: A word or phrase which is used when searching for a website
in the search engines or directories. It is these words or phrases that webmaster use when
describing or explaining the content of their website.
Keyword Density: Represents the frequency these keyword words appear
in a page or in an area of a page. It is a critical issue for search engine ranking-the
more often the keyword or phrase appears in a page, the higher its search engine ranking.
If repeated too often though, it could lead to the page being penalized for spamming.
Spamming: It is a procedure of abusing the normal search engine
ranking techniques, such as using hidden text, excessive repetition of a keyword, etc.
This term is also used when describing the practice of sending unsolicited bulk email.
Link Popularity: The number of sites which link to a particular site.
Many search engines use link popularity as a factor in determining the search engine
ranking of a website.
Reciprocal links/link exchanges: The process where two webmasters
agree to show the other's link on their website.
Link Building: The process of creating inbound links to owns website.
This can be done reciprocal links, being listed in e-zines, newsletters, directories,
search engines, etc.
Link Exchange Program:There are many variations but most normally
refers to a sign-up program where webmasters agree to host and link to a members-only
Link Farm: A recent term used to describe some link exchange programs.
These programs are nothing more than random links on a page and really do not help one
popularity. Can be considered spamming.
Link Management: The process of organizing and maintaining a website's
reciprocal links. Normally a paid service. LinksManager and Links4Trade are two examples.
About the Author
Larry Sullivan - Linking101.com.
Larry is the owner and webmaster behind Linking101, is a website
dedicated to assisting webmasters find information, resources, and a better understanding
on the power link popularity and link exchanges wield. Linking101.com has a
free opt-in newsletter, product reviews, articles, and its own unique custom link products
to help give you the edge you need.
For more information on the topic of this article use our Google-powered
Subscribe to our newsletter:
Your Email address:
given away to anybody. You can unsubscribe at any time.