Marketing with Articles in High Quality Ezines

Some time ago, I talked about the technique of writing articles to drive traffic to your site. The basic idea behind it was that, by allowing ezine publishers to reprint your articles for free (and by including a resource box with a link to your site at the end of your articles), you would get significant targeted traffic to your site and your site would gain in popularity and relevance with the search engines.

What I want to talk about this time is how to become more proactive and effective in marketing your articles.  While posting your articles on sites like ideamarketers.com  or goarticles.com will allow ezine publishers to browse through their archives and find your articles,  you can better target your efforts by submitting your articles directly to the best ezines out there.  These will be ezines that:

• accept articles,
• deal with a closely related topic to what you have to offer, and
• have a large subscriber base.

Usually, a large subscriber base is considered to be more than 100,000 subscribers.   However, smaller ezines (20,000 subscribers or less) can often outperform their bigger counterparts, when they are highly focused on one topic and enjoy a loyal readership.

The question is, therefore, how to find those high-quality ezines that will accept your articles. The best place to look for them are ezine directories.   Probably the best and most widely respected ezine directory is the Directory of Ezines, where you can find relevant information on almost 1000 high-quality ezines, most of which accept articles, reaching around 39 million readers.  The Directory of Ezines charges a small yearly subscription fee.  However, if you are serious about email marketing it is well worth it.

Another option is to subscribe to the Ezine Editor List, another useful resource that offers an up-to-date (updated monthly) list of ezine publishers that are actively interested in publishing your articles.

Other ezine directories you can try are http://www.freezineweb.com , http://www.bestezines.com  , http://www.go-ezines.com and http://www.jogena.com/ezine/ezinedata.htm   .

Before submitting your article, try to learn as much as you can about each particular ezine.  Try to subscribe to them and read a few issues to get a feel for the kind of articles they run.  Then, contact the editor with a short message providing the following information:

• what your article is about.
• how will it benefit readers.
• the number of words in your article (since some editors impose limits to the size of the articles they publish).
• the URL of your archive of articles so that they can have immediate access to other articles you might have written.

Also, thank them for the opportunity to contact them and ask them to please let you know when the article is published.

Finally, don't forget to include your resource box, with the links to your page.   Remember to using your preferred keywords in the phrase you use to link to your page, since it will help you rank higher with the search engines.

You can freely reprint this article provided that you include the following resource box:

Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics.  He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources.  You can freely reprint his weekly articles in your website, ezine, or ebook.

Resources:

Easy Ezine Toolkit:   An excellent guide to creating and running your own successful online newsletter. You'll learn all the basics of setting up an Ezine that makes you money every time you publish a new issue.

The Step By Step Guide to Creating and Promoting Your Ezine: (by Karon Thackston) The author walks you step by step through every single element of creating and promoting an ezine.  If you are serious about effectively promoting your business and building profitable relationships with your customers using email marketing read this ebook first.

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