No Such Normal 2024
Navigating tomorrow’s media landscape.
NEW WHITE PAPER
NEW WHITE PAPER
It’s time to look back at 2023 and forward to the year ahead - highlighting media and marketing trends, technologies and tactics that will be the stars of the show.
"More diverse media plans are crucial for marketing to be effective in both the short and long term... the combination of both digital and non-digital media has the greatest potential for brand building today."
Simon Frazier, IPA Head of Touchpoints Marketing & Data Innovation
In our No Such Normal 2024 white paper, we’ve asked experts from key media partners - Mail Metro Media, Radio Experts, Talon Outdoor, The Kite Factory and, of course, our own team of experts - to provide their perspective on the following four topics:
Throughout 2023, what one thing had the biggest impact on your channel?
Showcase your favourite example of a 2023 campaign.
What top trends are you predicting for 2024?
In the year ahead, how can a brand get the most out of your channel with their marketing budget?
We hope you find it interesting, engaging and, above all, useful. If you have any questions or would like to talk to us about performance growth marketing, please contact our Chief Client Officer, Maria Payne, at maria.payne@accordmarketing.com.
