Ambassador Cruise Line provides premium-value cruises with the warmest of welcomes, fantastic food and entertainment that gets rave reviews. With the potential of TV front of mind, we considered ways to be distinctive in the market whilst remaining authentic and drawing on their strengths.
Creative development
TV production
Radio
Campaign delivery
Amazing shows to see
We proposed a unique new concept for the brand’s first TVC - a continuous performance, evoking the classic musical cinema of the 1950s, sung and performed by Ambassador’s very own entertainment team.
Authenticity
The film featured not only the entertainers but also the crew and guests. This approach required careful planning, preparation and rehearsal. Throughout the shoot, the passengers were integral to the process, asking questions, getting involved and keen to feature in the final ad.
Behind the scenes
Working with a trusted production partner, we shot the commercial during a cruise to Cape Verde, with our fingers firmly crossed re the weather. As well as the TV ad, we maximised the opportunity by creating a range of images and video.
“I want to say thank you and well done as we successfully launched our first-ever TV campaign. The concept effectively played to all our strengths as a brand. Honestly, you should all be really proud of what we’ve achieved together - it hasn’t gone unnoticed or unappreciated.”
Gordon Nardini
Chief Marketing Officer, Ambassador Cruise Line