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The Case For A Good Business Card
by John Jantsch
One of the most cost effective ways you can promote your business is through the use of a
powerful business card.
Look, most people have them anyway so this will cost you nothing to implement.
Most people simply underutilize their business card. The typical business card states a
name, company name, address phone, fax and perhaps e-mail.
A Duct Tape Marketing Card states all of the above but also states at least one very
powerful reason to do business with you and perhaps even an offer that helps the person
who receives the card become interested right away.
The powerful reason is something that marketers call a USP or Unique Selling Proposition.
It is simply a short statement of the biggest benefit of doing business with your firm.
Like for Federal Express - On time every time or it's free. (Now this statement should
appear on everything you do but the business card is a start)
A couple of examples:
Teague Electric - Wired Right On Time
Capitol Painting - We Can Do That
The second thing that a Duct Tape Business Card will have is an offer. Offer a free
subscription to your newsletter or a free seminar or trial subscription to a service. Use
that business card to move your suspect to become a prospect.
Example:
Kansas City Business Journal offers four free weeks. The offer is printed on the back of
every employee's card
Lastly, when someone asks for a card or you find yourself in a situation where you
are exchanging cards, always give away three at a time. (You can make more!) When you do
this just mention that if they know anyone else who might need what you do they can pass
the card along. I can't tell you how often this little tactic has resulted in a referral
for me. Try it.
John Jantsch is the owner of Jantsch Communications a marketing consulting firm
located in Kansas City, Mo. He is the creator of Duct Tape Marketing, a fully-customizable
turn-key marketing system and the host of Duct Tape Marketing Unstuck, a small business
radio program aired each Saturday on KCTE AM 1510. You can reach him at 816-561-3931 or
mailto:john@jantschcommunications.com
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COLOR BUSINESS CARDS, FREE!*
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