BOOM!
Being distinctive to create impact.
NEW WHITE PAPER
NEW WHITE PAPER
In a marketing landscape filled with countless options and constant noise, it's becoming increasingly challenging for brands to capture and retain attention.
"A strong set of distinctive brand assets can help to build brand equity and create a lasting impression in the minds of consumers. They are an important tool for creating a strong brand identity."
Jenni Romaniuk
That's why we've delved into the realm of distinctiveness, examining successful examples that demonstrate its undeniable influence. By exploring various methods to achieve distinctiveness, brands can create memorable experiences that set them apart from competitors.
From the iconic half-eaten apple associated with Apple Inc. to the lovable meerkat Aleksandr that instantly brings to mind Compare the Market, or even the golden arches forming the letter 'M' representing McDonald's - these distinctive elements have the power to create a lasting impression.
To examine deeper into the topic and learn more about the strategies and techniques for creating distinctive brand assets, download our new Boom! Being distinctive to create impact whitepaper.
We hope you find it interesting, engaging and, above all, useful. If you have any questions or would like to talk to us about brilliantly joined-up marketing, please contact Maria Payne.
